Boots Launches Integrated Christmas Campaign
Boots is promising its "biggest Christmas yet" with the launch of its 2025 Christmas campaign, featuring the beloved character Puss in Boots.
The campaign, titled "Gift Happily Ever After", focuses on the magic of gifting and the in-store experience, highlighting Boots' beauty offering.
Boots is focusing on the magic of gifting and the in-store experience with its 2025 Christmas ad
Developed in collaboration with WPP agency The Pharm, the campaign reimagines Puss in Boots as he searches for last-minute gifts for the Snow Queen's Ball at Boots.
According to interim marketing director Laura Gooday, the campaign is centered around a "really core human truth", aligning with Boots' ethos.
- Campaign title: Gift Happily Ever After
- Features: Puss in Boots character
- Focus: Magic of gifting and in-store experience
Author's summary: Boots launches integrated Christmas campaign with Puss in Boots.
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