Hyperpure Revenue Falls 31% as Blinkit Shifts to Own Inventory

Hyperpure Revenue Decline

Hyperpure's Q2FY26 revenue saw a 31% year-on-year and 55% quarter-on-quarter decline to Rs 1,023 crore.

This decline is attributed to Blinkit's shift to an inventory-led model, impacting its non-restaurant business.

Akshant Goyal, CFO of Eternal, stated that Blinkit has nearly completed the shift to inventory ownership, with 80% of net order value in quick commerce on its own inventory in Q2FY26.

Author's summary: Hyperpure's revenue drops 31% due to Blinkit's shift.

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MediaNama MediaNama — 2025-10-18

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