Who Won Fashion Month SS26 on Social Media?
Brands tapping into fandoms and cultural crossovers gained significant online traction.
While editors focused on designer debuts, big-name celebrities drove the bulk of social engagement from the Spring/Summer 2026 shows.
- Thai actors
- TV stars like Christopher Briney
- Hollywood and K-pop brand ambassadors
These talent trends helped brands achieve global reach and high engagement, with SS26 generating $881.
Brands of all sizes are tapping talent trends to drive global reach and high engagement.
Author's summary: Brands leveraged celebrities and cultural trends for social media success.
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