TikTok Shop Offers Support to UK SMEs
TikTok Shop has launched the 'Shop Local' scheme to help British small and medium-sized businesses "harvest demand for homegrown goods".
British businesses that focus on selling locally produced goods are eligible to apply, "whether they are a bakery, fishmonger or farmer", according to TikTok.
We know that the current economic climate can be challenging for small British businesses, with many experiencing a mixed financial picture.
The scheme is fronted by farmer and conservationist Jimmy Doherty and offers £750,000 in "dedicated support", including featured promotions, PR and marketing support, training, and mentorship, to be split between five businesses.
The support will be led by Jan Wilk, head of TikTok Shop UK.
Author's summary: TikTok Shop launches £750k scheme for UK SMEs selling local goods.
- Eligible businesses: bakeries, fishmongers, farmers, and other local goods sellers
- Scheme offers: featured promotions, PR and marketing support, training, and mentorship
- Total support: £750,000, split between five businesses
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