Now the loony right turns its fire on... the poppy appeal

Now the Loony Right Targets the Poppy Appeal

Esther McVey and Laurence Fox are among those accusing the Royal British Legion (RBL) of becoming “woke.” The latest culture war in Britain’s right-wing circles is focused on the RBL, organizers of the annual poppy charity appeal that supports military veterans, active personnel, and their families.

Criticism from Former Tory Minister and Actor

Ex-Tory minister Esther McVey expressed her anger on X, saying:

“Bought my poppy as I do every year… however, horrified to discover The Royal British Legion (RBL) has a Head of Diversity & Inclusion at a wage of about £65k – that’s a lot of poppies to sell just for that non-job wage! All the money should be going to veterans not on politically correct non-jobs.”

Similarly, actor Laurence Fox shared his refusal to support the appeal:

“Haven’t bought a poppy yet this year… Can’t bring myself to contribute to the head of diversity, equity and inclusions salary. I refuse to support it.”

The Royal British Legion’s Response

The RBL defends the role criticized by McVey and Fox, emphasizing its importance in supporting minority ethnic, LGBTQ+, and disabled veterans and serving personnel. Many from these groups might avoid seeking help if they believe the RBL is not inclusive.

Despite this, critics continue to dismiss the role’s value, implying their personal failure grants them better judgment.

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The New European The New European — 2025-11-04

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