Contextual Ads Launch in Big Brother on Paramount Australia
Paramount Australia has enhanced its contextual advertising options by introducing Own the Moment and Contextual Ads in the Big Brother show. These new features use KERV.ai's scene-level intelligence alongside FreeWheel's video ad serving technology.
These innovations complement the existing Pause to Shop option, creating a comprehensive suite that allows advertisers to target specific moments within programming for greater impact.
McCain Becomes Founding Partner
McCain, through PHD, is the first Australian brand to utilize all three contextual solutions in Big Brother, promoting its frozen snacking line, Pickers By McCain.
Rod Prosser, Chief Sales Officer at Paramount Australia, stated: "By combining advanced technology with the power of content, we deliver meaningful, measurable connections between brands and audiences." He added, "We're proud to be setting the pace globally in contextual advertising on Connected TV."
Di Ho, National Digital Sales Director at Paramount Australia, emphasized, "Contextual advertising powered by advanced technology isn't a future promise. Paramount is leading the way."
Ryan Ambrose, Head of Partnerships Melbourne at PHD, commented: "McCain's Pickers brand is about fun, cheeky moments that bring people together, making Big Brother the perfect environment for connection."
Summary
This launch marks a significant step in targeted advertising on Connected TV, offering brands like McCain new ways to engage audiences during key moments of popular content.
Would you like the summary sentence to be more promotional or neutral?