Sainsbury's Revives the BFG for Christmas
Sainsbury's is bringing back the BFG for Christmas 2025 in an advert focused on helping others over the festive season.
It pushed all of those buttons in terms of the nostalgia and the emotion. Customers really related to the character and it brought lots of happy memories.
Marketing director Radha Davies explains that continuing the BFG campaign was a "no-brainer" as it aligns with the supermarket's brand tone of voice and value credentials.
- Part of Sainsbury's long-standing creative platform 'Good Food for All of Us'
- Designed to "mirror" the supermarket's brand tone of voice
Author's summary: Sainsbury's brings back the BFG for Christmas 2025.
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