Fruitist Secures $150m in Funding
Fruitist, a superfruit specialist, has raised $150 million in equity financing led by J.P. Morgan Asset Management, alongside other new and existing investors.
The funding will help accelerate the company's global expansion, following a period of rapid growth. According to CEO Steve Magami,
Consumers using GLP-1 treatments increase their berry purchases.
- Fruitist was co-founded by Steve Magami in 2012 with an initial focus on growing, distributing, and marketing blueberries from Peru.
- The company has expanded its growing areas to Mexico, Chile, India, Morocco, China, and the US, with new regions in Oregon and California.
- Fruitist now supplies over 12,500 outlets in 40 countries.
Author's summary: Fruitist raises $150m for global expansion.
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