Lululemon to sell NFL apparel in Fanatics deal

Lululemon to Sell NFL Apparel in Fanatics Deal

Lululemon has entered an arrangement with the NFL and Fanatics to develop a line of fan apparel as it searches for growth.

The line includes clothes for all 32 NFL teams and will be sold through the NFL and Fanatics shops, along with team stores.

The new Lululemon collection is the company’s first link-up with the league.

The collection is set to be announced and will be available starting on October.

Author's note: Lululemon partners with NFL and Fanatics. The line will be available starting on October. Author's resume: Lululemon partners with NFL.

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Financial Post Financial Post — 2025-10-27

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