Nigeria has emerged as Africa's fastest-growing Fast-Moving Consumer Goods (FMCG) market, with a 54.1% growth in value in 2025, according to NielsenIQ.
The top five FMCG key markets in Africa - South Africa, Nigeria, Egypt, Morocco, and Kenya - account for an estimated $42 billion in FMCG value. The breakdown is as follows:
Nigeria's remarkable growth is a testament to the country's recovering FMCG sector, despite inflationary pressures and currency instability.
Author's summary: Nigeria leads Africa's FMCG market growth with 54.1% value increase.