Nigeria emerges Africa’s fastest-growing FMCG market with 54.1% growth – Report 

Nigeria Leads Africa's FMCG Market Growth

Nigeria has emerged as Africa's fastest-growing Fast-Moving Consumer Goods (FMCG) market, with a 54.1% growth in value in 2025, according to NielsenIQ.

The top five FMCG key markets in Africa - South Africa, Nigeria, Egypt, Morocco, and Kenya - account for an estimated $42 billion in FMCG value. The breakdown is as follows:

Nigeria's remarkable growth is a testament to the country's recovering FMCG sector, despite inflationary pressures and currency instability.

Author's summary: Nigeria leads Africa's FMCG market growth with 54.1% value increase.

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