Casual Dining Concepts Struggled in 2024
Casual dining restaurant brands, including Applebee's, experienced declines in 2024, according to Franchise Times' Top 400 data.
- Applebee's, owned by Dine Brands, has over 1,600 locations in the US and other countries.
- John Peyton, CEO of Dine Brands Global, noted that evolving guest expectations and economic shifts resulted in a challenging year.
- Other concepts, such as The Melting Pot and Johnny Rockets, also faced difficulties.
Leadership remains committed to the experience, said John Crawford, CEO of The Melting Pot.
Overall, three of the four concepts in the subcategory experienced declines in sales and units, with Applebee's sales falling by over 5 percent and its unit count shrinking.
Author's summary: Casual dining concepts struggled in 2024 due to changing guest expectations and economic shifts.
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