The Latest Skincare Obsession
Collagen, backed by science and adored by celebrities, is reshaping India's approach to beauty and skincare.
Once an international beauty secret, collagen has become a staple in Indian skincare routines, yielding astonishingly effective results and transforming from a trend to a lifestyle essential.
- Celebrities like Kourtney Kardashian and Jennifer Aniston have been vocal about their daily collagen rituals.
- In India, Sonam Kapoor and Samantha Ruth Prabhu also incorporate collagen into their everyday routines.
Celebrities have always been vocal about their daily collagen rituals.
Author's summary: Collagen is a skincare essential.
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