Protein Beyond the Steakhouse
Americans are increasingly adding protein to their diets, with cafes and brands embracing protein drinks.
Demand is rising among dieters and those with Type 2 diabetes, despite doctors warning of overconsumption.
A recent report from the International Food Information Council finds 70% of Americans actively try to eat protein, and 23% regularly follow a high protein diet.
Growth of the Trend
Protein-infused drinks are now found in grocery stores and local coffee shops, with Starbucks adding proffee drinks to their menu.
The term "proffee" originated on TikTok in 2021, encouraging millions of teens to add protein powder to their caffeine drinks.
Health Benefits
Protein provides fuel for muscles and brain, helps build muscle mass, and repairs body damage.
Author's summary: Protein demand rises among Americans.
- 70% of Americans try to eat protein
- 23% follow a high protein diet
- Protein-infused drinks are becoming increasingly popular
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