A narrative war on Ladakh is playing out on social media, with Ladakh's Gen Z on one side, constrained by internet connectivity and social media algorithms, and on the other side, slickly produced videos.
In the high-altitude desert of Ladakh, Gen Z creators, once known for serene travel vlogs, now find themselves thrust into a political storm.
An asymmetric digital war is unfolding, with young Ladakhis uploading shaky, heartfelt testimonies from blacked-out internet zones, facing off against slick, well-funded influencers linked to India's ruling party.
The flashpoint came on September 24, 2025, when four protesters, three in their twenties, were killed during a peaceful demonstration in Leh, and the internet was swiftly cut off.
Two days later, climate activist and educator
Sonam Wangchukwas detained under the National Security Act.
Author's summary: Online battle rages in Ladakh.