That Luang festival boosts consumption, tourism in Laos

That Luang Festival Boosts Consumption and Tourism in Laos

The annual That Luang festival started in Vientiane, the Lao capital, bringing five days of lively celebration, spiritual devotion, and vibrant commerce. This event reflects Laos’ rich cultural traditions while significantly enhancing tourism and trade.

Held from November 1 to 5, the festival stands as one of the most important national cultural occasions, merging culture, business, and community spirit in a joyful atmosphere.

Beyond preserving traditions, many view the festival as an excellent chance to boost commerce, as festive spending rises and new businesses seize the opportunity to connect with the large daily crowds.

Opportunities for New Entrepreneurs

Phoum, a 25-year-old Vientiane resident, shared with Xinhua how the festival creates a platform for launching business ideas and reaching many customers quickly.

"Last year, I watched my friends run food stalls during the festival, and I was amazed at how much they earned in just a few days. It made me realize that even a small business, in a big crowd like this, can grow quickly and reach many people."

Inspired by the success of his friends selling food, Phoum and his friends opened a small stall offering drinks and snacks to earn extra income during this year’s festival.

Economic and Cultural Impact

The That Luang festival combines celebration with economic growth by supporting both cultural preservation and entrepreneurial initiatives.

Author’s Summary

The That Luang festival in Vientiane blends tradition with economic opportunity, driving tourism and empowering entrepreneurs through increased festive commerce.

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Xinhua Xinhua — 2025-11-06

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