Television ad market dropped 13pc in October: Seven West

Television Ad Market Declines by 13% in October

Investors expressed frustration with Seven West Media’s performance during its annual general meeting, criticizing the lack of dividends and a falling share price over several years. Despite three interest rate cuts, Australia's television advertising market, valued at billions of dollars, saw a significant drop of up to 13 percent in October, signaling concerns about consumer spending and overall business confidence.

Seven West Media’s Financial Performance

Jeff Howard, CEO of Seven West Media—which owns Network Seven and The West Australian newspaper—reported that television revenue remained steady during the three months ending in September compared to the previous year. However, October experienced a sharp decline in advertising revenue.

Company Response

As a result of the reduced revenue, the company increased its planned cost savings from $35 million to $50 million to address the financial shortfall.

"The media company recorded flat television revenue in the three months to September compared with last year, but had experienced a steep fall in October," said Jeff Howard.

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Summary: Seven West Media faces financial challenges amid a 13% drop in Australia's TV ad market in October, leading to expanded cost-cutting measures and investor dissatisfaction.

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Australian Financial Review Australian Financial Review — 2025-11-06